Apply Now Category 1 - fintechevent

2020

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Apply Now Category 1

CATEGORY 1: Best Integrated Multi-Channel Marketing Campaign

THE ENTRIES HAVE BEEN CLOSED NOW

This category honours the multi-channel campaign that most effectively integrates across various channels, including digital, PR, social, events, and traditional media channels, giving B2B buyers a fully branded 360-degree experience.

Our jury will consider how your message/content was tailored and enhanced for each platform, how assets worked together to create a unifying message, and how your campaign ultimately succeeded in meeting/exceeding its marketing KPIs and goals.

Here is the guidance around what your submission should include:

A brief overview of your company (size, location, etc.)
A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience
Your campaign insights (such as market research, industry stats or data points), strategy and plan
The tactics and marketing channels used. In this category, we also want you to highlight your approach to integration
Any challenges you faced and how you overcame them
Evidence of how you measured the success of the campaign
Any relevant client testimonials/quotes
A brief statement explaining why you should win this award
Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

Do provide as much detail as possible to showcase business/commercial impact
Do provide as much evidence (e.g., case study, client testimonials) as possible
Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

APPLY NOW

Apply Now Category 1

CATEGORY 1: Best Integrated Multi-Channel Marketing Campaign

THE ENTRIES HAVE BEEN CLOSED NOW

This category honours the multi-channel campaign that most effectively integrates across various channels, including digital, PR, social, events, and traditional media channels, giving B2B buyers a fully branded 360-degree experience.

Our jury will consider how your message/content was tailored and enhanced for each platform, how assets worked together to create a unifying message, and how your campaign ultimately succeeded in meeting/exceeding its marketing KPIs and goals.

Here is the guidance around what your submission should include:

A brief overview of your company (size, location, etc.)

A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience

Your campaign insights (such as market research, industry stats or data points), strategy and plan

The tactics and marketing channels used. In this category, we also want you to highlight your approach to integration

Any challenges you faced and how you overcame them

Evidence of how you measured the success of the campaign

Any relevant client testimonials/quotes

A brief statement explaining why you should win this award

Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

Do provide as much detail as possible to showcase business/commercial impact

Do provide as much evidence (e.g., case study, client testimonials) as possible

Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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