Apply Now Category 1 - fintechevent
2020
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Apply Now Category 1

Best integrated multi-channel marketing campaign

THE ENTRIES CLOSING DATE IS 17 May, 2024

This category honors the multi-channel campaign that most effectively integrates across various channels including digital, PR, social, events and traditional media channels giving B2B buyers a fully branded 360 experience.
Here is the guidance on what your submission should include:
Our jury will be looking for how your message/ content was tailored and enhanced for each platform, worked together to create a unifying message and ultimately succeeded in meeting/exceeding its marketing KPIs and goals.
In your submission tell us about: 
  • Your company overview including location of headquarters, employee numbers, and funding level (seed, A, B, C, D, E) if applicable.
  • Tell us about your marketing campaign, objectives/goals, target audience and any particular challenge you want to highlight. 
  • Provide details of the different marketing channels used and integrated as part of the campaign, any challenge you faced and evidence of how you measured the success of the campaign.
  • Feel free to include any client testimonials/ quotes
  • Finally, why do you think the nominee deserves to win this award? In short, what are key unique selling points that differentiates them from others?

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact.
  • Provide as much evidence (e.g., case study, client testimonials) as possible.
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth).

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

To learn more about FinTech B2B Marketing visit us at fintechb2bmarketing.com

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