Apply Now Category 11 - fintechevent
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Apply Now Category 11

CATEGORY 10: Best B2B Marketing Leader


This category honours FinTech, Financial Services, and Technology B2B leaders who have demonstrated exemplary leadership over the past year. Honourees must demonstrate how their leadership impacted the performance of their organisation, staff, clients and customers, products and services, and bottom line.
Nominations for this category can come from teams, individuals, or self-nominations.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • Title, description of leadership role, and career summary
  • The nominee’s demonstrated leadership. In this category, we also want you to highlight the leader’s journey, setting objectives, leading a change agenda, and creating and implementing a strategy through others. You can also include the personal and professional events that have shaped the nominee’s route to their role as a marketing leader.
  • Any challenges the leader faced and how they overcame them
  • Evidence of how the leader measured success
  • Any relevant client testimonials/quotes
  • A brief statement explaining why the nominee should win this award
  • Supporting materials such as CVs, media mentions, or publications

Top tips for your entry submission

Do’s for your entry submission

  • Do provide as much detail as possible to showcase business/commercial impact
  • Do provide as much evidence (e.g., case study, client testimonials) as possible
  • Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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