Apply Now Category 13 - fintechevent
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Apply Now Category 13

Best Partnership or Collaboration Campaign

This category honors successful collaboration campaigns that solve real world challenges for a client (with a measurable outcome) between FinTech, Financial Services or Tech companies or clients and agencies using both technology and the power of great teams.
The jury is looking for a detailed account of the initiative – from the reasons behind it, to the campaign milestones, the participants, the goals and challenges, and the measurable end results.
The project must deliver tangible benefits to the organisation, bring clear improvements, and achieve the goals it set out to achieve. The judges are looking for stats and facts that support the partnership campaign.
Here is the guidance regarding what your submission should include:
    • A brief overview of your company (size, location, etc.)
    • A description of the marketing challenge you addressed in your partnership campaign, including objectives/goals and target audience.
    • Your campaign insights (such as market research, industry stats, or data points), strategy, and plan.
    • The formats and marketing channels used. Please highlight your content strategy and innovative content approaches in this category.
    • Any challenges you faced and how you overcame them.
    • Evidence of how you measured the success of campaign.
    • Any relevant client testimonials/quotes.
    • A brief statement explaining why you should win this award.
    • Supporting materials such as documents, creative assets, links, and other marketing assets.

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet

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