Apply Now Category 2

• A brief overview of your company (size, location, etc.)

• A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience

• Your campaign insights (such as market research, industry stats or data points), strategy and plan

• The formats and content channels used. We also want you to highlight your content strategy and innovative content approaches in this category

• Any challenges you faced and how you overcame them

• Evidence of how you measured the success of the campaign

• Any relevant client testimonials/quotes

• A brief statement explaining why you should win this award

• Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

• Do provide as much detail as possible to showcase business/commercial impact

• Do provide as much evidence (e.g., case study, client testimonials) as possible

• Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

• Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.