Apply Now Category 21 - fintechevent
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Apply Now Category 21

Best B2B Marketing Team

This category honors FinTech, Financial Services, and Technology B2B teams that have demonstrated exemplary teamwork over the past year. Additionally, eligible teams must illustrate how they have impacted the performance of their organization, staff, clients and customers, products/services, and bottom line.
Here is the guidance on what your submission should include:
  • A brief overview of the disruptor’s company (size, location, etc.)
  • A description of the marketing challenges the disruptor addressed
  • A description of your team, including objectives, leading an agenda, creating and implementing a strategy, and team collaboration
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured the success of your team
  • Any relevant client testimonials/quotes
  • A brief statement explaining why the disruptor should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of the wallet.

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