Apply Now Category 22 - fintechevent
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Apply Now Category 22

Best B2B Marketing Leader

This category honors FinTech, Financial Services, and Technology B2B leaders who have demonstrated exemplary leadership over the past year. Honorees must illustrate how their leadership impacted the performance of their organization, staff, clients, and customers, as well as products and services, and the bottom line. Nominations for this category can come from teams, individuals, or be self-nominations.
Here is the guidance on what your submission should include:
  • A brief overview of the disruptor’s company (size, location, etc.)
  • Title, description of leadership role, and career summary
  • The nominee’s demonstrated leadership. In this category, we also want you to highlight the leader’s journey, setting objectives, leading a change agenda, and creating and implementing a strategy through others. You can also include the personal and professional events that have shaped the nominee’s route to their role as a marketing leader.
  • Any challenges you leader faced and how you overcame them
  • Evidence of how the leader measured success
  • Any relevant client testimonials/quotes
  • A brief statement explaining why the Nominee should win this award
  • Supporting materials such as CVs, media mentions, or publications

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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