Apply Now Category 28 - fintechevent

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Apply Now Category 28

Best Public Relationship Campaign

This award celebrates innovative, environmentally conscious, and sustainable marketing practices within the FinTech, Financial Services, and Tech sectors. Our esteemed jury will evaluate your submission based on how effectively your marketing campaign promoted sustainability, how creative and well-executed the campaign was, the use of multiple channels, and the achievement of marketing objectives. Judges will be looking for campaigns that leverage the latest marketing techniques to tell the story behind your brand’s sustainable initiatives or that feature fun, interactive, measurable elements to engage clients and encourage greener choices.

The evaluation will also focus on diligent planning, storytelling, creativity, measurement, and flawless execution. Your submission should provide insights into your environmentally-focused marketing efforts and demonstrate how they positively impacted your business and the environment.

Here is the guidance on what your submission should include:

A brief overview of your company (size, location, etc.).
A description of the marketing challenge you addressed in your campaign, including objectives/goals and the target audience.
Campaign insights: market research, industry stats, data points, strategy, and plan.
Tactics and marketing channels used: Highlight your integration approach across various platforms.
Challenges faced and how you overcame them during the campaign.
Evidence of success: Showcase how you measured the success of the campaign (e.g., business impact, environmental contributions).
Client testimonials/quotes that provide additional context for your campaign’s success.
A brief statement explaining why you should win this award.
Supporting materials: Creative assets, documents, case studies, and other marketing collateral.

Top tips for your entry submission

Do’s for your entry submission

Provide detailed insights and data to showcase the business or commercial impact of your campaign.
Use evidence (case studies, client testimonials) to strengthen your submission.
Demonstrate measurable results, such as cost savings, operational efficiencies, customer acquisition, increased retention, or new revenue growth.

Don’ts for your entry submission

Avoid vanity metrics like click rates, open rates, or impressions. Focus on how your campaign impacted the company’s bottom line and achieved meaningful business results.

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Apply Now Category 28

Best Public Relationship Campaign

The evaluation will also focus on diligent planning, storytelling, creativity, measurement, and flawless execution. Your submission should provide insights into your environmentally-focused marketing efforts and demonstrate how they positively impacted your business and the environment.

Here is the guidance on what your submission should include:

A brief overview of your company (size, location, etc.).

A description of the marketing challenge you addressed in your campaign, including objectives/goals and the target audience.

Campaign insights: market research, industry stats, data points, strategy, and plan.

Tactics and marketing channels used: Highlight your integration approach across various platforms.

Challenges faced and how you overcame them during the campaign.

Evidence of success: Showcase how you measured the success of the campaign (e.g., business impact, environmental contributions).

Client testimonials/quotes that provide additional context for your campaign’s success.

A brief statement explaining why you should win this award.

Supporting materials: Creative assets, documents, case studies, and other marketing collateral.

Top tips for your entry submission

Do’s for your entry submission

Provide detailed insights and data to showcase the business or commercial impact of your campaign.

Use evidence (case studies, client testimonials) to strengthen your submission.

Demonstrate measurable results, such as cost savings, operational efficiencies, customer acquisition, increased retention, or new revenue growth.

Don’ts for your entry submission

Avoid vanity metrics like click rates, open rates, or impressions. Focus on how your campaign impacted the company’s bottom line and achieved meaningful business results.

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