Apply Now Category 3 - fintechevent
2093
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Apply Now Category 3

Best use of Account Based Marketing (ABM) Campaign

This category honors the brand that has successfully implemented ABM strategy with creative ideas, compelling narrative and personalized experience that has positively accelerated higher ROI, faster sales, customer satisfaction, drive improved customer acquisition and forged trust based relationships with the target accounts.
Our jury will evaluate on your measurable results, how you tailored and enhanced your message/content, equipping your sales teams to transform dormant accounts into active, sales ready opportunities and building and executing a plan to connect with and convert your target accounts.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • A description of the marketing challenge you addressed in your campaign, including objectives/goals and target audience.
  • Your campaign insights (such as market research, industry stats, or data points), strategy, and plan.
  • The formats and content channels used. Please highlight your content strategy and innovative content approaches in this category.
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured success
  • Any relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Do provide as much detail as possible to showcase business/commercial impact
  • Do provide as much evidence (e.g., case study, client testimonials) as possible
  • Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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