This category recognizes the agency that has demonstrated outstanding commitment to environmentally conscious and sustainable marketing practices within the FinTech/Financial Services and Tech sectors. Our jury will assess how your agency executed a marketing campaign with sustainability at its core, combining creativity, effective execution, and the use of multiple channels. We’re particularly interested in campaigns that tell the story of your brand’s sustainable practices in an engaging and interactive way, or those that encourage your clients to make greener choices. Judges will look for evidence of meticulous planning, innovative storytelling, and a focus on measurable results.
Here is the guidance on what your submission should include:
Company Overview: A brief overview of your agency, including size, location, and core focus areas.
Marketing Challenge: A description of the marketing challenge your agency addressed, including your objectives, goals, and the target audience.
Campaign Insights: Insights such as market research, industry statistics, or data points that guided your strategy. Share how you identified sustainable marketing opportunities and the approach you used to craft your campaign.
Strategy & Plan: An explanation of the strategy and plan you developed, emphasizing your approach to sustainability. How did your campaign align with the overall goals of promoting greener practices or supporting environmental consciousness?
Tactics & Channels: A detailed breakdown of the tactics and marketing channels used. Highlight how you integrated these channels and any innovative techniques employed.
Challenges Overcome: A description of any challenges faced during the campaign and how you overcame them, particularly those related to sustainability or audience engagement.
Success Metrics: Evidence of how you measured the success of the campaign, focusing on sustainability-related KPIs such as reduced carbon footprint, waste reduction, or consumer behavior change towards greener choices.
Client Testimonials: Any relevant client testimonials or quotes that validate the impact of your campaign.
Why You Should Win: A brief statement explaining why your agency deserves to win this award, focusing on the sustainability impact of your campaign.
Supporting Materials: Attach any documents, creative assets, links, and other materials that provide context and depth to your submission.
Top tips for your entry submission
Do’s for your entry submission
Provide detailed information to showcase the business and commercial impact of your campaign.
Include evidence (e.g., case studies, client testimonials) to strengthen your submission.
Highlight measurable impact such as increased revenue, reduced environmental impact, or customer behavior changes.
Show how your campaign contributed to the greater goal of sustainability.
Don’ts for your entry submission
Avoid vanity metrics (e.g., click-through rates, impressions). Focus on the tangible business results, such as customer acquisition, retention, or operational efficiencies achieved through your campaign.
Don’t overlook the importance of integration—make sure to emphasize how you integrated sustainability into every aspect of your campaign.
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