Apply Now Category 4 - fintechevent

2096

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Apply Now Category 4

CATEGORY 4: Most Impactful DEI Marketing Campaign

THE ENTRIES HAVE BEEN CLOSED NOW

This category honours the brand that most effectively incorporated diversity, equity, and inclusion (DEI) practices in a marketing campaign to attract prospects and drive brand loyalty.

Our jury will consider how your team demonstrated a deep understanding of the importance of DEI goals, your demonstrable impact on your organisation’s DEI, and the suitability/relevance of your DEI messaging to the target audience.

Here is the guidance around what your submission should include:

A brief overview of your company (size, location, etc.)
A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience
Your campaign insights (such as market research, industry stats or data points), strategy and plan
Your DEI messaging and approach to delivering it. In this category, we want you to highlight how DEI messages/goals supported your objectives
Any challenges you faced and how you overcame them
Evidence of how you measured the success of the campaign
Any relevant client testimonials/quotes
A brief statement explaining why you should win this award
Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

Do provide as much detail as possible to showcase business/commercial impact
Do provide as much evidence (e.g., case study, client testimonials) as possible
Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

APPLY NOW

Apply Now Category 4

CATEGORY 4: Most Impactful DEI Marketing Campaign

THE ENTRIES HAVE BEEN CLOSED NOW

This category honours the brand that most effectively incorporated diversity, equity, and inclusion (DEI) practices in a marketing campaign to attract prospects and drive brand loyalty.

Our jury will consider how your team demonstrated a deep understanding of the importance of DEI goals, your demonstrable impact on your organisation’s DEI, and the suitability/relevance of your DEI messaging to the target audience.

Here is the guidance around what your submission should include:

A brief overview of your company (size, location, etc.)

A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience

Your campaign insights (such as market research, industry stats or data points), strategy and plan

Your DEI messaging and approach to delivering it. In this category, we want you to highlight how DEI messages/goals supported your objectives

Any challenges you faced and how you overcame them

Evidence of how you measured the success of the campaign

Any relevant client testimonials/quotes

A brief statement explaining why you should win this award

Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

Do provide as much detail as possible to showcase business/commercial impact

Do provide as much evidence (e.g., case study, client testimonials) as possible

Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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