Apply Now Category 4 - fintechevent
2096
page-template,page-template-full_width,page-template-full_width-php,page,page-id-2096,bridge-core-3.0.1,sp-easy-accordion-enabled,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode_grid_1300,footer_responsive_adv,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-theme-ver-28.5,qode-theme-bridge,wpb-js-composer js-comp-ver-6.7.0,vc_responsive
 

Apply Now Category 4

Best Use of Digital Marketing Techniques/ Technologies

This category honors the brand that came up with innovative uses of digital marketing techniques/technologies to elevate their game in 2022. Eligible entries include paid search advertising, email marketing, search engine optimization, social media marketing, video marketing, or hyper-personalization. Our jury will consider how you tailored digital marketing techniques/technology to execute your campaign, enhance your audience experience, and ultimately succeed in meeting/exceeding marketing KPIs and goals.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience
  • Your insights (such as market research, industry stats or data points), strategy and plan
  • The digital tools and channels used. In this category, we also want you to highlight how you stretched the limits of digital marketing to offer something fresh and new.
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured the success
  • Any relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Do provide as much detail as possible to showcase business/commercial impact
  • Do provide as much evidence (e.g., case study, client testimonials) as possible
  • Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

To learn more about FinTech B2B Marketing visit us at fintechb2bmarketing.com

Copyright2024 © FinTech B2B Marketing Limited. All rights reserved.

Contact Us