Apply Now Category 5 - fintechevent
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Apply Now Category 5

Most Impactful DEI Marketing Campaign

This category honors the brand that most effectively incorporated diversity, disability equity, and inclusion (DEI) practices in a marketing campaign to attract prospects and drive brand loyalty. Our jury will consider how your team demonstrated a deep understanding of the importance of DEI goals, your demonstrable impact on your organization’s DEI, and the suitability/relevance of your DEI messaging to the target audience.
Guidance for your submission:
  • A brief overview of your company (size, location, etc.)
  • Description of the marketing challenge addressed in your campaign, including objectives/goals and target audience.
  • Campaign insights (such as market research, industry stats, or data points), strategy, and plan.
  • DEI messaging and approach. Highlight how DEI messages/goals supported your objectives.
  • Challenges faced and how you overcame them.
  • Evidence of how you measured the success of the Campaign
  • Relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s:

  • Provide as much detail as possible to showcase business/commercial impact
  • Include evidence (e.g., case study, client testimonials) whenever possible.
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth).

Don’ts:

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of the wallet.

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