Apply Now Category 9 - fintechevent
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Apply Now Category 9

CATEGORY 8: Positive Troublemaker Disruptor


This category honours an individual re-shaping business/marketing within their firms by disrupting industry models and familiar ways of working.
Our jury will consider the disruptor’s demonstrated evidence of acting as an ‘intrapreneur’ within an organisation by identifying opportunities, bringing new ideas and driving positive change. Judges will also consider founders disrupting industry models. The disruptor could be a newcomer in the industry or a company or have been operating in the industry for several years.
Here is the guidance around what your submission should include:
  • A brief overview of the disruptor’s company (size, location, etc.)
  • A description of the marketing challenges the disruptor addressed
  • The disruptors demonstrated leadership. In this category, we also want you to highlight how they delivered impact, succeeded in creating change, and impacted the performance of their organisation, its products/services, and its stakeholders
  • Any challenges the disruptor faced and how they overcame them
  • Evidence of success demonstrating the impact it made on company’s bottom line/ commercial business impact
  • Any relevant internal or client testimonials/quotes
  • A brief statement explaining why the disruptor should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Do provide as much detail as possible to showcase business/commercial impact
  • Do provide as much evidence (e.g., case study, client testimonials) as possible
  • Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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