Fin.Tech Excellence in Best Use of AI

This category shines a spotlight on the FinTech pioneers and innovative powerhouses in Financial Services and Technology – companies that are reimagining the future of finance with bold vision and execution.

From fast-growing FinTech challengers to global tech giants who are increasingly shaping the financial landscape, this award recognises standout go-to-market strategies, product launches, and marketing campaigns that have delivered real impact.

We honour the disruptors, the creative thinkers, and the customer-obsessed marketers who drive innovation across every touchpoint – from digital banking and embedded finance to AI-powered solutions and ecosystem platforms.

Whether entering new markets, redefining value propositions, or changing the narrative around financial technology, these companies represent the cutting edge of what’s possible when marketing and innovation collide. Their work inspires, delivers, and moves the industry forward.

The “Best Use of AI” category is a standout highlight of this year’s European Awards, recognising companies that are leveraging innovative AI technology to solve customer challenges while demonstrating exceptional product or market innovation and measurable impact. Leading finalists will have the opportunity to present their solutions live to the judging panel.

The top 3 finalists will pitch live to a panel of industry leaders — an outstanding opportunity for exposure and recognition.