Judging Process - fintechevent

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Judging Process

The FinTech B2B Marketing Global Awards have a rigorous, two-stage judging process. An external, expert, and independent panel, carefully selected and vetted to ensure no conflicts of interest, will judge the awards.

Finalists will be announced on 7 July 2023.

– Stage 1: Our panel of judges with a diverse range of in-depth marketing expertise will review all entries and shortlist the best candidates. Judges carefully review each submission against the following criteria:

Performance

Measuring your success and outcomes, including KPIs

Customer Focus

Solving client problems and pain points

Measurable Impact

Problem & needs it uniquely solved, including ROI demonstrated

Innovation

Breaking new ground and cutting through the noise

Relevance

Targeted within FinTech, Financial Services, or Technology B2B

Judges typically review between one and four categories. Then, the panel collates scores and identifies submissions for the shortlist.

– Stage 2: All judges convene at a Judging Day event held in London, with overseas judges joining virtually. Participation is a critical part of the process as it enables full transparency. Collectively, they review and score each submission on the shortlist to select final winners.