Apply Now Category 1 - fintechevent
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Apply Now Category 1

Best Integrated Omni-Channel Marketing Campaign


This category honors the omni-channel campaign that most effectively integrates across various channels, including digital, PR, social, events, and traditional media channels, providing B2B buyers with a fully branded 360-degree experience. Our jury will consider how your message/content was tailored and enhanced for each platform, how assets worked together to create a unifying message, and how your campaign ultimately succeeded in meeting or exceeding its marketing KPIs and goals.
Here is the guidance on what your submission should include:
  • A brief overview of your company (size, location, etc.).
  • A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience
  • Your campaign insights (such as market research, industry stats or data points), strategy and plan
  • The tactics and marketing channels used. In this category, we also want you to highlight your approach to integration
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured the success of the campaign
  • Any relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact.
  • Provide as much evidence (e.g., case study, client testimonials) as possible.
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth).

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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