Apply Now Category 1 - fintechevent
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Apply Now Category 1

Best Integrated Omni-Channel Marketing Campaign

THE ENTRIES CLOSING DATE IS MARCH 1, 2024

This category honors the omni-channel campaign that most effectively integrates across various channels, including digital, PR, social, events, and traditional media channels, providing B2B buyers with a fully branded 360-degree experience. Our jury will consider how your message/content was tailored and enhanced for each platform, how assets worked together to create a unifying message, and how your campaign ultimately succeeded in meeting or exceeding its marketing KPIs and goals.
Here is the guidance on what your submission should include:
  • A brief overview of your company (size, location, etc.).
  • A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience
  • Your campaign insights (such as market research, industry stats or data points), strategy and plan
  • The tactics and marketing channels used. In this category, we also want you to highlight your approach to integration
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured the success of the campaign
  • Any relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact.
  • Provide as much evidence (e.g., case study, client testimonials) as possible.
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth).

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

To learn more about FinTech B2B Marketing visit us at fintechb2bmarketing.com

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