Apply Now Category 10 - fintechevent
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Apply Now Category 10

Best FinTech Brand Launch

A successful brand launch is no easy feat. This category honors brand launch campaigns that exhibit exceptional creativity and brand messaging. Demonstrating your brand’s story, value, and products or services or solutions to existing clients and potential customers.
Our jury will evaluate you on how you made your brand unique from your competitors. Including how brand goals resonated with your target audience. Highlighting close attention to details including storytelling, key audiences, communication, timing, follow through and measuring success.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • A description of the marketing challenge you addressed in your brand launch campaign, including objectives/goals and target audience.
  • Your campaign insights (such as market research, industry stats, or data points), strategy, and plan.
  • The formats and content channels used. Please highlight your content strategy and innovative content approaches in this category.
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured the success of the brand launch campaign.
  • Any relevant client testimonials/quotes.
  • A brief statement explaining why you should win this award.
  • Supporting materials such as documents, creative assets, links, and other marketing assets.

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet

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