Apply Now Category 11 - fintechevent
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Apply Now Category 11

Best Data-Driven Marketing Strategy – Customer Insights, Personalistion

This award recognizes excellence in leveraging data analytics and insights for marketing decisions and creating personalized experiences for customers, partners or B2B buyers.
Our jury will evaluate you on how you drove cross-functional collaboration with business and data partners that deliver greater marketing impact through use cases. Use cases which depend on customer and marketing data to deliver business outcomes. For example personalization across channels including solutions, or customer value metrics in marketing mix modeling, experimentation, attribution predictive modeling.
Here is the guidance around what your submission should include:
    • A brief overview of your company (size, location, etc.)
    • A description of the marketing challenge you addressed in your marketing strategy, including objectives/goals and target audience.
    • Your strategy insights (such as market research, industry stats, or data points), strategy, and plan.
    • The cross functional collaboration with business & data partners that deliver greater marketing impact through use cases. Please highlight your data metrics, strategy and approaches in this category.
    • Any challenges you faced and how you overcame them.
    • Evidence of how you measured the success of the data drive marketing strategy.
    • Any relevant client testimonials/quotes.
    • A brief statement explaining why you should win this award.
    • Supporting materials such as documents, creative assets, links, and other marketing assets.

 

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet

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