Apply Now Category 12 - fintechevent
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Apply Now Category 12

Best use of live, digital and/or hybrid events marketing

This category honors those impactful B2B events or conferences in in-person, virtual or hybrid channels that demonstrates best use of events marketing as part of their marketing strategy whether that’s internal or external events within the FinTech, Financial Services and Technology industry.
The jury will evaluate how the organisation delivered the end-to-end an extraordinary event experience right from the planning, execution, launch and post event follow up and measurement of the event.
Here is the guidance around what your submission should include:
    • A brief overview of your company (size, location, etc.)
    • A description of the marketing challenge you addressed in your marketing strategy, including objectives/goals and target audience.
    • Your event marketing campaign insights (such as market research, industry stats, or data points), strategy, and plan.
    • The formats and channels used. Please highlight your events strategy and innovative approaches in this category.
    • Any challenges you faced and how you overcame them.
    • Evidence of how you measured the success of the data drive marketing strategy.
    • Any relevant client testimonials/quotes.
    • A brief statement explaining why you should win this award.
    • Supporting materials such as documents, creative assets, links, and other marketing assets.

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet

To learn more about FinTech B2B Marketing visit us at fintechb2bmarketing.com

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