Apply Now Category 14 - fintechevent
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Apply Now Category 14

Best B2B Agency

This category honors the B2B PR/Brand/Marketing/Digital/Technology agency that most effectively understood client needs in FinTech, Financial Services, and Technology B2B. Submissions should focus on delivering extraordinary results by using innovative approaches for agency clients while meeting/exceeding client expectations.
Our jury will consider how your agency demonstrated a deep understanding of client goals/objectives and your approach to helping the client to deliver on a successful marketing campaign with demonstrable results.
Here is the guidance around what your submission should include:
    • A brief overview of your company (size, location, etc.)
    • A description of your agency’s value proposition
    • Your client outcomes and ability to deliver top-tier service. In this category, we also want you to highlight your client strategy, unique processes and IP, and your approach to achieving business results, as well as specific projects.
    • Any challenges you faced and how you overcame them.
    • Evidence of how you measured the success
    • Any relevant client testimonials/quotes.
    • A brief statement explaining why you should win this award.
    • Supporting materials such as documents, creative assets, links, and other marketing assets.

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.


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