Apply Now Category 16 - fintechevent
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Apply Now Category 16

Best Use of Innovative Technology Platform

This category honors an innovative technology platform, encompassing sales, marketing, and advertising technologies that most effectively meet client needs in FinTech, Financial Services, and Technology B2B while delivering extraordinary results. Our jury will consider how your technology product/solution/platform/services address client pain points and deliver value for client goals/objectives. Judges will also examine your strategy, plan, and actions to help the client deliver successful marketing with demonstrable results.
Here is the guidance on what your submission should include:
    • A brief overview of your company (size, location, etc.)
    • A description of your product/service and the specific problem it addresses/fixes.
    • An overview of how specifically your product/service fixes the problem described above.
    • Unique, differentiating features of your product/service versus similar offerings on the market
    • Your plans for the company or product/service over the next 12 months (expansion, new features, etc.).
    • A brief statement explaining why you should win this award and what it would mean for your company.
    • An end-user quote explaining why the product/service has been so useful/transformative.
    • Supporting materials such as documents or product marketing materials.

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.


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