Apply Now Category 17 - fintechevent
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Apply Now Category 17

Best Use of Emerging Technologies in Marketing

This award honors innovation and effectiveness in incorporating cutting-edge technologies into marketing strategies. The jury will evaluate and recognise businesses with smart use of emerging technology such as AI, ChatGPT within the planning, execution or measurement of a marketing campaign and looking at the ways that the organisation increased ROI, reduced costs and improved operational efficiency.
Here is the guidance on what your submission should include:
    • A brief overview of your company (size, location, etc.)
    • A description of the specific problem it addresses/fixes.
    • An overview of how specifically the technology used fixes the problem described above.
    • A brief statement explaining why you should win this award and what it would mean for your company.
    • An end-user quote explaining why the product/service has been so useful/transformative.
    • Supporting materials such as documents or product marketing materials.

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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