Apply Now Category 2 - fintechevent
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Apply Now Category 2

Best Innovative Use of Content Marketing

THE ENTRIES HAVE BEEN CLOSED NOW

This category honors the brand that devised innovative ideas to promote their product/solution using content marketing. Our jury will evaluate how you tailored and enhanced your message/content for your audience, creating a unifying message. Additionally, judges will scrutinize how you brought your brand to life with fascinating, memorable content and how you met or exceeded your marketing KPIs and goals.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience
  • Your campaign insights (such as market research, industry stats or data points), strategy and plan
  • The formats and content channels used. We also want you to highlight your content strategy and innovative content approaches in this category
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured the success of the campaign
  • Any relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Do provide as much detail as possible to showcase business/commercial impact
  • Do provide as much evidence (e.g., case study, client testimonials) as possible
  • Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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