Apply Now Category 4 - fintechevent

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Apply Now Category 4

Best Use of Digital Marketing Techniques/ Technologies

This category honors the brand that came up with innovative uses of digital marketing techniques/technologies to elevate their game in 2024. Eligible entries include paid search advertising, email marketing, search engine optimization, social media marketing, video marketing, or hyper-personalization. Our jury will consider how you tailored digital marketing techniques/technology to execute your campaign, enhance your audience experience, and ultimately succeed in meeting/exceeding marketing KPIs and goals.

Here is the guidance around what your submission should include:

A brief overview of your company (size, location, etc.)
A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience
Your insights (such as market research, industry stats or data points), strategy and plan
The digital tools and channels used. In this category, we also want you to highlight how you stretched the limits of digital marketing to offer something fresh and new.
Any challenges you faced and how you overcame them
Evidence of how you measured the success
Any relevant client testimonials/quotes
A brief statement explaining why you should win this award
Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

Do provide as much detail as possible to showcase business/commercial impact
Do provide as much evidence (e.g., case study, client testimonials) as possible
Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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To learn more about FinTech Marketing visit us at fintechmarketing.com

Apply Now Category 4

Best Use of Digital Marketing Techniques/ Technologies

Here is the guidance around what your submission should include:

A brief overview of your company (size, location, etc.)

A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and target audience

Your insights (such as market research, industry stats or data points), strategy and plan

The digital tools and channels used. In this category, we also want you to highlight how you stretched the limits of digital marketing to offer something fresh and new.

Any challenges you faced and how you overcame them

Evidence of how you measured the success

Any relevant client testimonials/quotes

A brief statement explaining why you should win this award

Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

Do provide as much detail as possible to showcase business/commercial impact

Do provide as much evidence (e.g., case study, client testimonials) as possible

Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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