Apply Now Category 5 - fintechevent
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Apply Now Category 5

CATEGORY 5: Best Use of Live, Digital, or Hybrid Event Experience


This category honours the brand that most effectively held an in-person, online, or hybrid business event to engage with its audience and achieve key business objectives.
Our jury will consider creativity, innovative tactics, and the variety of engagement options that helped increase audience interaction. In addition, judges will review your engagement strategy, key metrics, and KPIs for the event’s objectives.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • A description of the marketing challenge you addressed in your event, including objectives/goals and target audience
  • Your campaign insights (such as market research, industry stats or data points), strategy and plan
  • Your approach to using in-person, online, and hybrid venues. In this category, we also want you to highlight the event experience through a mix of virtual and live event elements, the level of personalised experience, and seamless technology integration that facilitated participation between live and virtual audiences (for hybrid events)
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured the success of the event
  • Any relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Do provide as much detail as possible to showcase business/commercial impact
  • Do provide as much evidence (e.g., case study, client testimonials) as possible
  • Do showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase: how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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