Apply Now Category 7 - fintechevent
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Apply Now Category 7

Innovative Product Launch Campaign

This category honours by celebrating creativity and effectiveness in launching or introduction of a brand-new product into the FinTech/ Tech/ Financial Services market
Our jury will evaluate you on how you delivered a distinguished product offering in your specialized market, designed to meet a critical client/ market need. Demonstrate an ability to to keep pace with an evolving changing industry needs and show a level of achievement in improving clients’ needs to meet to help them grow their business, drive operational efficiencies or reduce cost.
Here is the guidance regarding what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • A description of the marketing challenge you addressed in your campaign, including objectives/goals and target audience.
  • Your campaign insights (such as market research, industry stats, or data points), strategy, and plan.
  • The strategy used during pre-launch, launch and post-launch. Please highlight your content strategy and innovative content approaches in this category.
  • Any challenges you faced and how you overcame them.
  • Evidence of how you measured the success of the campaign.
  • Any relevant client testimonials/quotes.
  • A brief statement explaining why you should win this award.
  • 9. Supporting materials such as documents, creative assets, links, and other marketing assets.

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact.
  • Include as much evidence (e.g., case study, client testimonials) as possible.
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth).

Don’ts for your entry submission

  • Avoid including vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet

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