Apply Now Category 8 - fintechevent
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Apply Now Category 8

Best Use of Social Media in B2B Marketing

This category honors outstanding strategies for engaging B2B audiences in creative, fresh and innovative ways through social media platforms.
Our jury will evaluate you on how you delivered a social media campaign that was creative, well-executed, utilizes more than one social media channel and has met or exceeded the marketing objectives. Judges will seek evidence of diligent planning, whilst keeping a keen eye on measurement, creativity and most importantly flawless execution.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.)
  • A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and the target audience.
  • Your social campaign insights (such as market research, industry stats, or data points), strategy, and plan.
  • The tactics and social marketing channels used. In this category, we also want you to highlight your creative approach.
  • Any challenges you faced and how you overcame them
  • Evidence of how you measured success of the campaign
  • Any relevant client testimonials/quotes
  • A brief statement explaining why you should win this award
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet

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