Apply Now Category 9 - fintechevent
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Apply Now Category 9

Best Green Marketing Campaign/ Initiative

This category honors environmentally conscious and sustainable marketing practices within the FinTech/ Financial Services and Tech sector.
Our jury will evaluate you on how you delivered a marketing campaign keeping sustainability in mind that was creative, well-executed, utilizes multiple channels and has met or exceeded the marketing objectives. The latest marketing techniques that can help you tell the story behind your brand’s sustainable practices. Or fun interactive measurable campaigns to get your client’ attention and help encourage greener choices.
Judges will seek evidence of diligent planning, story telling, whilst keeping a keen eye on measurement, creativity and most importantly flawless execution.
Here is the guidance around what your submission should include:
  • A brief overview of your company (size, location, etc.).
  • A description of the marketing challenges the disruptor addressed
  • A description of the marketing challenge you addressed in your marketing campaign, including objectives/goals and the target audience.
  • Your campaign insights (such as market research, industry stats, or data points), strategy, and plan.
  • The tactics and marketing channels used. In this category, we also want you to highlight your approach to integration.
  • Any challenges you faced and how you overcame them.
  • Evidence of how you measured the success of the campaign.
  • Any relevant client testimonials/quotes.
  • A brief statement explaining why you should win this award.
  • Supporting materials such as documents, creative assets, links, and other marketing assets

Top tips for your entry submission

Do’s for your entry submission

  • Provide as much detail as possible to showcase business/commercial impact
  • Provide as much evidence (e.g., case study, client testimonials) as possible
  • Showcase measurable impact (e.g., saving costs, driving operational efficiency, or accelerating business growth)

Don’ts for your entry submission

  • Don’t include vanity metrics (e.g., click rates, open rates, and impressions). Instead, showcase how you impacted the company’s bottom line, drove customer acquisition, increased customer retention, drove new revenue, or expanded customer share of wallet.

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